Housefull In Cinema As Well As In Train
Housefull 4 will be releasing on October 25 in cinema theatres. Promotion of the film is going on next level and in a unique way. Recently actor Akshay Kumar along with his Housefull 4 team co-actors Ritesh Deshmukh, Bobby Deol, Kriti Sanon, Pooja Hegde, Kriti Kharbanda and Chunky Pandey on Wednesday started their Housefull 4 Express rail journey on a special promotional train travelling from Mumbai to Delhi.
Akshay Kumar said in one of his interview that “This is a new idea, Indian Railways has started this looking at our culture, to promote it throughout”. We all know that Akshay Kumar always done some or the other things whether it be his personal and with the help of his films he always shown his patriotism towards the country and this is another example of that. The entire cast is excited for this whole new experience Housefull 4 producer has Sajid Nadiadwala said.
To generate additional revenue the railways has decide to allow trains to be booked for promotional activities under a new scheme called ‘Promotion on Wheels’ , where special trains will be made available for the promotion and publicity for the purpose of promoting art, cultures, films, television, sports among others. This scheme serves a dual purpose- get additional revenue and film’s production house gets to promote a film in an interesting way.
Housefull 4 Express became the first special ‘Promotion on Wheels’ train with eight coaches. The cast look very confident and very excited and didn’t want to end their Housefull 4 Express Journey. Housefull 4 will continue to entertain audience in a same way as it had done in first three Housefull series.